Anjali Bewtra
As younger donors step up to donate, are charities ready for them?
by Anjali Bewtra
Younger donors are ready to give to charities, but delivering fundraising messages in the right way could make a big difference to if they choose your cause. Blue State’s Anjali Bewtra shares what fundraisers should consider when communicating with younger donors, as well as examples of charities that are already doing it well.
Read moreAbout the author
Anjali Bewtra (she/her) is a senior director of global strategy and insights at Blue State – where she helps drive key strategic projects with NGOs. Anjali has almost two decades of experience in strategy and planning, having worked both agency and client side.
She has held roles in supporter acquisition for Scope, fundraising and campaigns for Breast Cancer Care and in digital engagement for Save The Children UK and British Red Cross. Her agency experience prior to Blue State includes Havas, JWT and Ogilvy.
